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Marina City
Marina City
Project
Marina City
Client
Cordia
Location
Budapest
Services
CGI • Film • Web Sales Solution • Interactive Sales App
About
SUPPORTING A LARGE-SCALE WATERFRONT DISTRICT DEVELOPMENT IN BUDAPEST.
Marina City is one of the most ambitious waterfront residential developments in Budapest, developed by Cordia. The project represents not just a new building, but the creation of an entirely new urban district.
Given the scale and long-term development strategy, the sales communication required more than traditional marketing visuals. The project demanded a fully integrated visual ecosystem that could support every stage of the buyer journey — from first impression to final purchasing decision.
Our collaboration with Cordia spans nearly a decade, built on strategic trust, continuous innovation, and shared quality standards.
Large-scale urban developments present a unique complexity:
Communicating city-scale vision before construction completion
Making long-term phased development understandable for buyers
Translating architectural scale into emotional desire
Supporting both digital pre-sales and in-person consultations
Ensuring consistency across every lead touchpoint
Without a structured visual system, such complexity can slow decision-making and weaken buyer confidence.
Marina City required a solution that could connect campaign communication, digital engagement, and personal sales experience into one coherent narrative.
To address these challenges, we developed a fully connected visual sales ecosystem combining cinematic storytelling, architectural visualization, and interactive digital tools.
To communicate the scale and atmosphere of the future district, we produced a cinematic promotional film that:
Showcased the urban waterfront identity
Highlighted lifestyle and community aspects
Supported launch campaigns and sales events
Strengthened emotional engagement
The film became a central storytelling element across multiple platforms.
To enhance personal consultations, we developed an Interactive Sales App tailored for sales representatives.
Key features include:
Interactive masterplan navigation
Real-time apartment filtering
Visual unit selection
Presentation mode for guided meetings
Seamless transition between buildings and phases
The app transformed traditional sales meetings into immersive guided experiences, increasing clarity and confidence during high-value purchase decisions.
We implemented an interactive web-based sales platform allowing buyers to:
Explore the masterplan in detail
Navigate between buildings and development phases
Filter available apartments
Understand layout, orientation, and pricing
Make informed decisions remotely
The system turned abstract architectural plans into a tangible, navigable digital experience — supporting pre-sales even before physical completion.
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The integrated ecosystem delivered measurable advantages:
Stronger emotional connection to the project
Improved buyer clarity regarding masterplan and phasing
Increased digital engagement
More efficient personal sales presentations
Consistent premium brand positioning across all touchpoints
By aligning campaign visuals, digital exploration tools, and in-person sales support, Marina City achieved a seamless buyer journey from first contact to closing.
Marina City demonstrates how a fully integrated visual sales ecosystem can support complex, large-scale urban developments.
By combining architectural visualization, cinematic storytelling, and advanced interactive sales technology, we helped transform a future waterfront district into a tangible, compelling, and confidently sellable vision.
We are here to help you to showcase your project and to wow your customers.
HEADQUARTERS Peter Pajor | CEO
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