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Cordia | Marina City
Cordia | Marina City
Project
Cordia | Marina City
Client
Cordia
Location
Budapest
Services
CGI • Film • Web Sales Solution • Interactive Sales App
About
SUPPORTING A LARGE-SCALE WATERFRONT DISTRICT DEVELOPMENT IN BUDAPEST.
Marina City is one of the most ambitious waterfront residential developments in Budapest, developed by Cordia. The project represents not just a new building, but the creation of an entirely new urban district.
Given the scale and long-term development strategy, the sales communication required more than traditional marketing visuals. The project demanded a fully integrated visual ecosystem that could support every stage of the buyer journey — from first impression to final purchasing decision.
Our collaboration with Cordia spans nearly a decade, built on strategic trust, continuous innovation, and shared quality standards.
Large-scale urban developments present a unique complexity:
Communicating city-scale vision before construction completion
Making long-term phased development understandable for buyers
Translating architectural scale into emotional desire
Supporting both digital pre-sales and in-person consultations
Ensuring consistency across every lead touchpoint
Without a structured visual system, such complexity can slow decision-making and weaken buyer confidence.
Marina City required a solution that could connect campaign communication, digital engagement, and personal sales experience into one coherent narrative.
To address these challenges, we developed a fully connected visual sales ecosystem combining cinematic storytelling, architectural visualization, and interactive digital tools.
To communicate the scale and atmosphere of the future district, we produced a cinematic promotional film that:
Showcased the urban waterfront identity
Highlighted lifestyle and community aspects
Supported launch campaigns and sales events
Strengthened emotional engagement
The film became a central storytelling element across multiple platforms.
To enhance personal consultations, we developed an Interactive Sales App tailored for sales representatives.
Key features include:
The app transformed traditional sales meetings into immersive guided experiences, increasing clarity and confidence during high-value purchase decisions.
We implemented an interactive web-based sales platform allowing buyers to:
Explore the masterplan in detail
Navigate between buildings and development phases
Filter available apartments
Understand layout, orientation, and pricing
Make informed decisions remotely
The system turned abstract architectural plans into a tangible, navigable digital experience — supporting pre-sales even before physical completion.
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The integrated ecosystem delivered measurable advantages:
By aligning campaign visuals, digital exploration tools, and in-person sales support, Marina City achieved a seamless buyer journey from first contact to closing.
Marina City demonstrates how a fully integrated visual sales ecosystem can support complex, large-scale urban developments.
By combining architectural visualization, cinematic storytelling, and advanced interactive sales technology, we helped transform a future waterfront district into a tangible, compelling, and confidently sellable vision.
We are here to help you to showcase your project and to wow your customers.
HEADQUARTERS Peter Pajor | CEO
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