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Bayer | Kincsem Park
Bayer | Kincsem Park
Project
Bayer | Kincsem Park
Client
Bayer Propertis Group
Location
Budapest | Hungary
Services
Web Sales Solution
About
Interactive Sales Platform for a 1,400+ Apartment Development
Kincsem Park is a large-scale residential development in Budapest by Bayer, consisting of 7 buildings and more than 1,400 apartments.
Beyond Visual developed a web-based real estate sales platform that enables users to explore the project intuitively and supports efficient pre-sales at scale.
The platform is designed to turn a highly complex residential project into a clear, structured, and easy-to-navigate digital experience.
With over 1,400 apartments across multiple buildings, the key question was how to help users stay oriented and make confident decisions within a large and complex inventory.
Traditional sales materials could not provide:
clear orientation within the project
efficient apartment search
a consistent overview of availability
Without a structured system, the experience quickly becomes fragmented and overwhelming.
We designed the platform as a structured system, not just an interface.
The result is a custom real estate sales platform that combines real-time data, interactive navigation, and high-quality visualization to simplify complexity at scale.
Key capabilities:
Interactive masterplan with full project overview
Structured navigation across all 7 buildings
Advanced apartment filtering and search
Real-time availability and pricing data
High-quality architectural visualization
Fully web-based, device-independent access
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The platform is built to guide users through complexity without losing orientation.
Users can:
navigate seamlessly between buildings and units,
filter and compare apartments based on their needs,
and understand the project visually in seconds.
Instead of browsing static content, users interact with a dynamic system designed for decision-making.
The experience keeps users oriented at all times, even within a large and complex inventory.
The platform is built with integrated analytics and continuous measurement, providing actionable insights for both marketing and sales teams.
User behavior is tracked in detail, enabling ongoing optimization of the sales journey.
Key insights:
Average session duration: 5:32 minutes on first visit
Returning users: 8:52 minutes average session time
This level of engagement is significantly above industry averages for real estate platforms.
The collected data supports:
campaign optimization
audience understanding
and more informed decision-making across the sales funnel
The solution enables efficient sales at scale.
Simplified navigation across 1,400+ apartments
Faster and more confident buyer decisions
Reduced cognitive load during the selection process
Strong support for digital and on-site sales teams
The platform turns complexity into a competitive advantage — directly impacting sales performance.
We are here to help you to showcase your project and to wow your customers.
HEADQUARTERS Peter Pajor | CEO
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